Pan Atlantic University's School of Media and Communication and Aristokrat Group Host Premier Nigerian Music Industry Conference at Lagos Business School

The School of Media and Communication (SMC) at Pan-Atlantic University (PAU), in collaboration with Aristokrat Group, successfully hosted a groundbreaking one-day conference on the Nigerian music industry at the Lagos Business School. The event, which took place on the 30th May, 2024, brought together a diverse assembly of professionals, scholars, industry leaders, and music enthusiasts to discuss the current landscape and future prospects of the Nigerian music industry.

The conference aimed to navigate the complexities of the Nigerian music industry, focusing on the journey of PAU graduates within the field. It examined the growth and challenges music executives face today, explored AI's role in the future of music distribution, and provided insights into deciphering music contracts, highlighting key considerations for artists, labels, and managers.

The event commenced with a keynote address from Joseph Abiagom, Label President, Aristokrat Records, at PAU’s School of Media and Communication, who emphasized the significance of understanding and navigating the dynamic music landscape in Nigeria.

Participants had the opportunity to attend various panel discussions and paper presentations that showcased in-depth research and practical experiences. Notable sessions included:

- Navigating the music industry as a P.A.U graduate.

- Music Executives in today’s world: Growth and Challenge.

- AI and the Future of music distribution.

- Deciphering Music Contracts: Key Considerations for Artists, Labels and Managers.

The conference also featured networking sessions, and a special showcase of a Nigerian musical talent. Attendees expressed their appreciation for the wealth of knowledge shared and the opportunities for meaningful connections.

The success of this event underscores the importance of continuous engagement and collaboration among stakeholders in the music industry. The School of Media and Communication, PAU, and Aristokrat Group remain committed to supporting and advancing the Nigerian music landscape through education, innovation, and strategic partnerships.